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NAED Newsline

2/21/2012

How Do You Approach Marketing? Tell us for a Chance to Win a Kindle Fire!

What makes one marketing program successful as another struggles? Share your insights and enter for a chance to win a Kindle Fire.

Syracuse University researcher Sue Smith is digging to uncover the industry’s marketing strategies with a survey for the “Maximize Marketing” study, sponsored by the NAED Education & Research Foundation’s Channel Advantage Partnership. You can make an impact on the results by telling her – confidentially — what works, what doesn’t and what can be done to enhance the industry’s marketing efforts.

If you are in an organizational, marketing or sales leadership role, you should have already received a separate email from Smith inviting you to take the survey. If not, and you would like to participate in the survey, please contact Smith at ssmith11@syr.edu to receive your personalized invite to launch the survey.

When you complete the survey, your name will be entered into a drawing to win a Kindle Fire. Plus, you help Smith explore in-depth marketing issues impacting the industry, such as social media, metrics, and branding.  All information will remain confidential as she publishes her full report in the coming months.

Don’t miss this opportunity to provide suggestions on this important channel issue. Contact researcher Sue Smith at ssmith11@syr.edu or Tara Mettler, NAED Research & Government Affairs coordinator, at tmettler@naed.org.

Copyright 2012 NAED. All Rights Reserved.
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