About the Channel Advantage Partnership

Founded in 2003, the CAP initiative offers member companies the opportunity to support, identify and recommend project funding for research endeavors. Thanks to their generosity, the projects address a range of issues including operations, profitability and efficiency of the channel. View a list of Channel Advantage Partners.

How Can You Get Involved?

  • Commitments may be pledged, typically paid annually over a period of 5 years
  • Gifts may also be made to honor or remember specific individuals for their tireless efforts on behalf of their companies as well as the industry 
  • Manufacturer members may participate by pledging at the Visionary, Regent, or Guarantor levels ($250,000 or more) 
  • Distributor members may participate by pledging at the Visionary, Regent, Guarantor, or Governor levels ($100,000 or above)
  • Permanent recognition, in accordance with each partner’s wishes and level of commitment to the Foundation’s Channel Advantage Partnership

Please contact Erika TenEyck, NAED Research and Development Manager, for details.

Partnership Council

These members receive direct access to the research process by recommending topics that impact the channel, first access to serving on project task forces, and networking with other CAP partners at NAED meetings. They also receive special recognition at the NAED Regional Conferences and the National Meeting. This group serves as a permanent council to the NAED Foundation and receive regular communications regarding funds, critical research project updates and the development of educational programs.

Partnership Associates

The Associates' membership is comprised of distributors (contributing $25,000 or more) and the invitation to operate as an advisory group of contributors to discuss potential research topics. They also receive recognition at the NAED Regional Conferences and the National Meeting.

Partnership Council

Manufacturer Contribution Levels

Visionary Founder: $1 million +
Regent: $500,000

Distributor Contribution Levels
Visionary Founder: $1 million +
Regent: $500,000
Guarantor: $250,000
Governor: $100,000

Partnership Associates

Contribution Levels

Ambassador: $99,000
Patron: $25,000