This study examines the industry's current marketing practices
and provides recommendations to streamline and improve those efforts.
Multiple online surveys were conducted to collect data and better understand the perspectives of NAED distributor and manufacturer members for this research. The recommendations put forth are the result of surveys, interviews, workshops, and focus groups which centered on five key areas of marketing:
- Marketing Metrics
- Building Brands
- Marketing Excellence
- Collaborative Marketing
- Online and Social Media