tED Magazine Names 2016 Best of the Best Winners

tED magazine, the official publication of the National Association of Electrical Distributors (NAED), has honored 45 of the electrical industry’s finest marketing programs in its 2016 Best of the Best Marketing Awards Competition. 

The nominations were judged by Hank Bergson, former president of NEMRA; Jan Niehaus, president, Communications by Design; Katrina Olson, who taught public relations, advertising, and writing for 10 years at the University of Illinois at Urbana-Champaign; and Shad Thomas, president of Glass Box Research.

The awards were presented at a ceremony during the NAED 2016 AdVenture Marketing Conference on Wednesday, August 10.

For more than four decades, tED magazine has recognized the electrical industry’s top marketing inttaitiatives with its Best of the Best Competition. This year’s awards honored electrical distributors and suppliers for campaigns launched in 2015.

Every year, the publication selects one distributor and one supplier to represent the overall best marketing practices for the industry. This year’s “Best Overall” winners were:

• Summit Electric Supply. This distributor earned individual Best of the Best awards in the Digital/Social Media, Event, and Integrated Promotional Campaign categories.

• Southwire. This supplier also earned individual Best of the Best awards in three categories: Integrated Promotional Campaign, Print Ad—Single, and Video.

In addition, the following companies received the Best of the Best category awards. See all the winning campaigns in the August issue of tED magazine and at tedmag.com/best.

Brand Awareness
Distributor over $200 million: “Brand Awareness Campaign,” Van Meter Inc.
Supplier under $250 million: “Rebranding,” MaxLite
Supplier over $250 million: “Brand Revitalization,” LSI

Digital/Social Media Campaign
Distributor $100-$200 million: “Inspire Blog,” EECO
Distributor over $200 million: “Lil' Electricians Toy Catalog,” Summit Electric Supply
Supplier under $250 million: “YouTube Relaunch,” Cadet Manufacturing
Supplier over $250 million: “LIGHTIFY Launch Campaign,” LEDVANCE (formerly OSRAM Sylvania)

Distributor under $100 million: “Womack University: Women in Electrical Industry,” Womack Electric Supply
Distributor $100-$200 million: “Safety Symposium,” CBT
Distributor over $200 million: “Born to be Wired,” Summit Electric Supply
Supplier over $250 million: “Crouse-Hinds Series Mobile Training Experience,” Eaton

Integrated Promotional Campaign
Distributor under $100 million: “Warshauer University,” Warshauer Electric Supply
Distributor $100-$200 million: “Electrical Storeroom Management,” EECO
Distributor over $200 million: “Careers & Recruiting,” Summit Electric Supply
Supplier under $250 million: “Year of the Twist,” NSi
Supplier over $250 million: “Phases of the Job,” Southwire

Literature/Selling Tool
Distributor under $100 million: “Tool Sales & Service Tool & Safety Catalog,” Womack Electric Supply
Distributor $100-200 million: “Utility Products Catalog,” Brooks Utility Products
Distributor over $200 million: “LED Lighting Solutions,” Border States Electric
Supplier under $250 million: “Product Guide,” Soraa
Supplier over $250 million: “Suite of Pass & Seymour Residential Electrical Wiring Solutions eBook,” Legrand

Print Ad—Single 
Distributor over $200 million: “Would You Like Fuses with That?,” Viking Electric Supply
Supplier over $250 million: “SIMpull CoilPAK Mini Wire Payoff,” Southwire 

Print Campaign 
Distributor over $200 million: “Moving Billboards,” Van Meter Inc.
Supplier under $250 million: “LED Vapor Tight ,” Shat-R-Shield
Supplier over $250 million: “PullPro,” Encore Wire 

Product Launch Distributor over $200 million: “Keep Cool—Stay Safe,” Viking Electric Supply
Supplier under $250 million: “Pulling Eyes Announcement,” Service Wire
Supplier over $250 million: “Lumec ClassiStyle & SleekVision with ClearGuide Technology,” Philips Lighting 

Public RelationsCommunity Outreach 
Distributor over $200 million: “SC Flood—SC Strong,” Shealy Electrical Wholesalers
Supplier under $250 million: “Fourth of July Contribution to Operation Gratitude,” Service Wire 

Public RelationsCorporate 
Distributor over $200 million: “Spanish Hotline,” CapitalTristate 

Distributor $100-$200 million: “Celebrating Our Community 2016 Calendar,” EECO
Distributor over $200 million: “Powering Industry Vol. 1,” CapitalTristate
Supplier over $250 million: “BURNDYMAN: The BURNDY Tooling Chronicles (Vol. 2),” BURNDY

Distributor under $100 million: “ESC Video Series,” Electric Supply Center
Distributor over $200 million: “Recruiting Video,” Crawford Electric Supply
Supplier under $250 million: “Simple Support Bracket,” Orbit Industries
Supplier over $250 million (tie): “LED Site Lighting Case Study—Eaton and Harshaw Trane,” Eaton
Supplier over $250 million (tie): “We've Got It Made in America,” Southwire 

Distributor $100-$200 million (tie): “Motor Solutions Website Section,” EECO
Distributor $100-$200 million (tie): “Website Redesign,” Springfield Electric Supply
Distributor over $200 million: “Employee Allowance Service,” Border States Electric
Supplier under $250 million: “QuadroMAX.com,” MaxLite
Supplier over $250 million: “The Lighting reSOURCE,” Eaton

Details on tED magazine’s 2017 Best of the Best contest will be released in November. Those interested in additional contest information should contact tED magazine Editor Misty Byers at 314-812-5316 or mbyers@naed.org.  

Circulated to more than 25,000 readers throughout the electrical distribution industry, the award-winning tED magazine serves as the industry’s primary source for trends, best practices, and news happening throughout the electrical supply chain. In addition to its monthly print edition, tED produces up-to-the minute news through tEDmag.com; e-newsletters; and its LinkedIn, Facebook, and Twitter channels.

NAED is the trade association for the $70+ billion electrical distribution industry. Through networking, education, research, and benchmarking, NAED helps electrical distributors increase profitability and improve the channel. NAED’s membership operates in  nearly 5,100 locations internationally.