Findings in Brief: Services and Solutions to Help Customers Go Green
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This brief outlines existing and emerging energy management products and services sold and provided by electrical distributors now and in the future.
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Findings in Brief: The Green Market: Trends, Breakthroughs & Business Opportunities
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This paper investigates how trends in energy efficiency markets, renewable energy systems, the “smart grid,” and carbon markets provide electrical distributors with new opportunities to meet the nation’s demand for energy management solutions.
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Selling Energy Management Case Study Series
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Learn key terms, effective strategies, and best practices to successfully sell green services and solutions to a variety of end users. These reports provide important information to enhance your sales approach in these vital and profitable markets.
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Going Green Investment IQ
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This online tool helps distributors make educated green investment decisions. It provides a comprehensive list of products and services distributors can offer in energy markets, along with a list of facts and figures to consider when deciding to make a particular investment.
Whether looking to just get your feet wet learning about incentives, renewable energy technologies, and selling what you already stock; if you're ready to go knee deep in training your sales force about energy markets and providing basic solutions to help end users cut energy costs; or if you're ready to fully immerse yourself in green by providing turnkey solutions, energy audits, and project financing, this checklist provides the information you need to know to find out which level of commitment best suits your company. |
Selling Toolkit
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The Selling Toolkit is a set of tips, resources, and strategies designed to help you and your business develop a compelling and comprehensive energy management sales presentation. The three tools featured below provide an in-depth look at many of the key components that form a strong, successful proposal. The set of tools covers a wide range of energy management solutions and services. Choose the sections and applications that best suit your company’s service capabilities and create a customized presentation that will showcase the many benefits of “going green” to your customers.
- Proposal Guide: This document outlines the written proposal process and includes suggestions for energy audit summaries, financial analysis tools, sales approaches, and ways to reach the chief decision makers of projects.
- Slideshow Template: This slideshow incorporates elements from the proposal guide into a presentation that you can take on your sales calls. Add or omit material based on the products and services you provide to fulfill the energy management goals of potential customers.
- Slideshow Template with Notes: This paper follows the slideshow template, but features ideas, web links, and suggestions to consider.
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Selling Energy Management Solutions Webinar Series
This series takes a deeper dive into how to go green from the outside by selling green services and solutions to end users.The following webinars are archived on the NAED Learning Center:
- Gaining a Competitive Edge: Energy Management Market Trends
- Tackle the Market Potential for Energy Management Products and Services
- Understanding Energy Management Customer Segments
- The Going Green Selling Tool Kit
Questions? Contact NAED Member Services by email at memberservices@naed.org or by phone at 888-791-2512.
Research projects are generously funded by the NAED Education and Research Foundation's Channel Advantage Partnership.
Published in 2009.