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Maximize Your Marketing Efforts
This study examines the industry's current marketing practices and
provides recommendations to streamline and improve efforts. Sue Smith,
longtime industry marketing professional currently teaching at Syracuse
University, discussed marketing practices with over 350 NAED distributor
and manufacturer members in early 2012. The recommendations put forth
by Smith are the result of surveys, interviews, workshops, and focus
groups which centered on five key areas of marketing:
- Marketing Metrics
- Building Brands
- Marketing Excellence
- Collaborative Marketing
- Online and Social Media
Click here to view the survey results.
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Deliverables include:
- Whitepapers: Maximize Your Marketing by Minding Your Metrics - Three Keys to Excellence is now available on the NAED Learning Center.
- Webinars: The following archived webinars are available to NAED members through the NAED Learning Center.
- Maximize Your Marketing: Metrics, Brand, and Collaboration in Electrical Distribution
- Maximize Your Marketing: Best Practices & Marketing Excellence in Electrical Distribution
The full report can be downloaded from the NAED Learning Center. To obtain a hardcopy of the full report,
contact NAED Member Services by email at memberservices@naed.org or by phone at 888-791-2512.
Research projects are generously funded by the
NAED Education and Research Foundation's Channel Advantage Partnership.
Published in 2012.