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What is the NAED National Meeting?
With challenges come opportunities for growth, and that's what the NAED National Meeting is all about. The National provides a venue for a vigorous exchange of ideas complete with networking, educational speakers and some of the industry's best distributors and suppliers. You'll find all the ideas, strategies and information you need to be successful in one place. Before you attend the meeting, be sure to read the Recommended Best Practices document for the National Meeting.

Follow us on Twitter at @NAED_Org and get involved in the conversation using #NAEDNat14.

Who Should Attend?
Senior level and national account executives from across the industry - distributors, manufacturers, allied partners, and manufacturer reps - who are looking for high level networking, trends analysis, and education, plus strategic planning time with trading partners.

2014 Attendee List
2013 Attendee List

*Please read the following Best Practices document that we recommend all meeting attendees adhere to during their time at NAED functions.

Download Schedule.

Saturday, April 26

12:30 p.m. - 6:00 p.m. Registration

3:00 – 5:00 p.m. – Peer Networking Groups
Separate registration is required. Register now.
Peer networking groups are a highly valuable opportunity for you as a distributor or supplier to meet face-to-face with your peers in roundtable discussions. This is a forum to exchange ideas, information, solutions, and best practices. It's also an excellent way to begin new business relationships or reinforce existing ones.

5:30 - 7:30 p.m. Hubbell/NAED Welcome Reception 

Evening open for Associate Member and Allied Partner events

Sunday, April 27

7:30 a.m. - 5:15 p.m. Registration

8:00 a.m.
Welcome & Introduction to the Day

Sandy Rosecrans, NAED chair of the Board (2013-2014)
Sandy will welcome attendees to our reinvented "General Session". Plan to be there at 8:00 a.m. to hear her message, and stay for the Speaker Series Session that kicks off at 8:30 a.m. with Brad Stone, followed by Charles Bennett and Lou Pierce.

8:30 a.m.
Leadership Secrets of Amazon [Part 1]

2014_StoneSpeaker: Brad Stone, journalist and author of "The Everything Store"
Follow Brad on Twitter @BradStone
Brad will provide his unique insights into the world of Amazon and their founder and CEO, Jeff Bezos. He is able to offer keen insights into the history and remarkable growth of a company widely regarded as uniquely innovative, disruptive and often polarizing. Brad will do a deep dive into how Amazon has revolutionized the retail industry in ways that are arguably great for its customers and destructive to rivals and even local communities. Learn about:
• What motivates and inspires Jeff Bezos;
• How Amazon impacts and influences other industries; and
• How Amazon plans to become the everything store.
8:50 a.m. - Q&A with Brad Stone

9:15 a.m. Leveraging Amazon and Making IT a Profit Center for Your Business
Bennett_ChuckSpeaker: Charles Bennett, president, Business Data Links, Inc.
In this discussion, Charles will explore the opportunities for your business, and how to leverage the opportunities with your strengths. Charles will evolve our way of thinking by sharing:
• The importance of understanding how future buyers and suppliers;
• How you can make IT into a profit center for your business; and
• How all of these strategies are supported by real world results.
9:30 - Q&A with Charles Bennett

9:50 a.m.Networking Break

10:00 a.m. Forget the Facts. What's Your Story?
Pierce_LouSpeaker: Lou Pierce, president, Big Idea Company, LLC
Lou will teach attendees how to win every time by wedging your way into the minds of prospects in unforgettable ways. It's no secret that at the core of brand-building is an immutable principle that the facts simply don't matter in the world of perception. Here’s a secret: Your powerful, unforgettable story, trumps the forgettable facts, every time – every single time. Madison Avenue knows it. You bought the car you’re driving because they told you to – and they rarely used facts to make you do it. Now it’s time for you to use the same tactics.
10:20 - Q&A with Lou Pierce

10:40 a.m. Amazon, Technology and Innovation: The Future is Now [Part 2]
2014_StoneSpeaker: Brad Stone, journalist and author of "The Everything Store"
Follow Brad on Twitter @BradStone 
Will drones really be delivering our Amazon purchases in the not too distant future? In a club of tech business innovators that includes Steve Jobs, Bill Gates, and Mark Zuckerberg, Bezos stands out for his hyper-competitive business strategies, which are leading Amazon to current ventures from hardware like e-readers and tablet PCs, web hosting for some of the world’s most valuable companies, book publishing, and even a top secret space program.
11:00 - Q&A with Brad Stone

11:15 a.m. Book Signing with Brad Stone
Brad will be on-hand to sign copies of his book, The Everything Store: Jeff Bezos and the Age of Amazon. His book has been touted to be a revealing, definitive biography of the company that placed one of the first and largest best on the Internet and forever changed the way we shop and read.

11:45 a.m. - 1:00 p.m. – Women in Industry Luncheon
SarahCCreating an Innovation Mindset In Your Workplace

Separate registration is required. Register now.

Sarah Miller Caldicott, great grandniece of Thomas Edison, innovation process expert and innovation author
Follow Sarah on Twitter @SarahCaldicott 
Thomas Edison remains one of the greatest innovators of all time, and stands as the most prolific innovator in US history. In addition to his ability to spot new market opportunities, develop technology, and create billions of dollars in customer value, Edison was also a champion of novel ways of doing business. This included a desire to pioneer revolutionary business models as well as to drive innovation competencies across his workforce. Edison believed innovation capability was something that could be learned. He developed numerous approaches to create a collaborative workplace and a nimble workforce. Sarah will offer specific strategies and hands-on approaches for how to bring innovation to a more central place in your company's strategy, and your employees' mindset. Sarah will be available after the luncheon to sign copies of her book - Midnight Lunch: The 4 Phases of Team Collaboration Success from Thomas Edison's Lab (available for purchase).

1:15 - 5:15 p.m. Strategic Planning Booth Sessions
Separate registration is required. Click on the Strategic Booths tab to register.
Meet face-to-face with your supply chain partners to discuss performance goals, opportunities for improvement, and upcoming promotions. Make your booth time more productive by using NAED’s Supply Chain Scorecard. See the Appointments tab for attendee lists, appointment planners, guidelines, and tips.

Evening open for Associate Member and Allied Partner events

Rockwell Automation
505 Club's Casino & Sail Event
on San Francisco Bay

Robroy Industries
Gourmet Dessert Reception
5:30 - 7:30 p.m.
6:30 - 10:30 p.m.
9:00 p.m. - Midnight

Monday, April 28

7:30 a.m. - 4:45 p.m. – Registration

8:00 a.m.
Introduction to the Day

Sandy Rosecrans, NAED chair of the Board (2013-2014)
Sandy will again welcome attendees to Monday's Speaker Series. David Pogue, Leonard Brody, and Don Leavens will be all be available for Q&A sessions following their presentations.

8:10 a.m.
Disruptive Technology: Trends that Will Change Business

Speaker: David Pogue, New York Times columnist, best-selling author, and Emmy-winning CBS News correspondent
Follow David on Twitter @Pogue 
David will provide insights into the overwhelming mix of the latest technology trends and how they could affect the electrical distribution industry as we know it today. You will learn how science and innovative technologies can enhance your everyday business operations.
8:30 a.m. – Q&A with David Pogue

When it comes to technology trends, it's difficult to even know where to start when it comes to applying it to your business, or even which technologies are for your business. This open forum will allow you to ask David the right questions to apply it to your business. David will also be available to sign copies of his book - The World According to Twitter (available for purchase).

9:00 a.m. – The New Us: How the Web and Social Media Have Fundamentally Changed Our Behaviors
Speaker: Leonard Brody, entrepreneur, venture capitalist, best-selling author and two-time Emmy-nominated media visionary

Follow Leonard on Twitter @LBrody 
We have experienced more change in the previous 17 years than we saw in the critical 195 years from industrialization to the end of World War II. There is no doubt technology is a big part of the metamorphosis we have gone through. But it is not the complete explanation. What is important is not the technology (social media, the web, etc.) itself, but what it has done to us as people. Leonard will teach you not only some of the fundamentals of the genre and tricks of the trade, but more importantly enlighten you about the intricacies and changes of the most important currently in social media - human beings.
9:20 a.m.
– Q&A with Leonard Brody
How do you apply Leonard's success, lesson and innovations in technology? We'll open the floor and use the collective wisdom to evolve our way of thinking.

9:45 a.m. – The U.S. Electroindustry Economic Outlook
Speaker: Don Leavens, Ph.D., vice president and chief economist, NEMA
Dr. Leavens will discuss the key economic forces that will drive the electrical industry through 2015, with special focus on residential and nonresidential construction and the industrial sector. Learn about:
• The likely fate of the economic recovery, including forecasts for variables such as GDP, inflation, employment, housing starts and industrial output; and
• How these drivers will affect electroindustry markets pointing out key upside and downside risks to the forecasts.
10:20 a.m.
– Q&A with Don Leavens

Concurrent Session
10:00 - 11:30 a.m. - Manufacturers Forum Panel

Scosta_WebNew Product Introductions... Turning Challenges into Opportunities
Panel Moderator: Scott Costa, publisher, tED magazine
Panelists Include: Don Ambrose, National Sales Manager, Arlington Industries; Chris Breslin, Sr VP/COO, Crescent Electric Supply; Michael Garner, Vice President of Sales, Cupertino Electric; John Hoffman, Executive VP Sales & Market Develop., Legrand; Erin Koester, Marketing Namanger, Van Meter, inc.

Following a series of columns from tED magazine and based on responses from our annual NAED Manufacturers Council survey, we ask our top-notch panel for an honest discussion on the failures and successes of new product launches. Our panel of executives includes representatives from Legrand, Crescent Electric Supply, Arlington Industries and Van Meter Industrial and will discuss the training distributors receive for new products, reluctance to stock new products, communication of new products to distributors and incentive programs. The discussion is based on real-life experiences in an effort to help you learn from the mistakes and successes while also helping you obtain your return on investment.

12:45 - 4:45 p.m. Strategic Planning Booth Sessions
Separate registration is required. Click on the Strategic Booths tab to register.
Meet face-to-face with your supply chain partners to discuss performance goals, opportunities for improvement, and upcoming promotions. Make your booth time more productive by using NAED’s Supply Chain Scorecard. See the Appointments tab for attendee lists, appointment planners, guidelines, and tips.

5:00 - 6:30 p.m. Appleton Group Hospitality Reception

6:30 - 10:30 p.m. – tED magazine's 50th Anniversary Reception & Closing Awards Banquet
Join us in celebrating tED magazine's 50th anniversary as we take a look back at their rich history. We will also be honoring the winners of the NAED Achievement Awards, given annually to recognize individuals and companies that have made invaluable contributions to our association and the electrical industry.

  • Arthur W. Hooper Achievement Award: This honor is presented to an individual who has led an exceptional career in electrical distribution spanning many years. Tammy Miller, CEO of Border States Electric, is the recipient of this year's award.
  • NAED’s Distributor Distinguished Service Award: The award is given in recognition of outstanding and dedicated service to NAED and the electrical distribution industry. David Rosenstein, President of ConneXion, and Wes Smith, President of Mayer Electric Supply, are sharing dual-honor as recipients of this year's award.
  • NAED Associate Service Award: This award is presented to an individual who has consistently been active in promoting and supporting the tenets and goals of NAED. Bruce Bittner, CEO of NSi Industries LLC, is the recipient of this year's award.
  • NAED Industry Award of Merit: This award is presented in recognition of a company or individual in the electrical manufacturing business that has been exceptionally active in promoting and supporting the wholesale electrical distribution industry. Encore Wire Corporation will receive this year's award.

Featured Entertainment: SATISFACTION - The International Rolling Stones Show
Tickets are required and can be purchased when you complete the registration form.

Tuesday, April 29

See you next year in Chicago at the Hyatt Regency, May 16-19, 2015.

Booth Sessions are available on Sunday, April 27 from 1:15 - 5:15 p.m. and on Monday, April 28 from 12:45 - 4:45 p.m.
Meet with top level executives from your trading partners for eight hours over two days. The Strategic Planning Booth Sessions provide direct face-to-face interaction, saving you time and money. Distributors and suppliers are responsible for setting appointments in advance and are encouraged to fill all time slots to maximize the value of the sessions.

Booth Sign-up

Helpful Tips:

  • Supplier members will be assigned a booth only if the sign-up form along with payment is submitted to NAED by March 28, 2014.
  • Appointments should be made as soon as possible and in advance of the conference to avoid scheduling conflicts.
  • Separate appointments should be made for meetings longer than 30-minutes, please do not book back-to-back appointments.
  • To maximize the benefits of an appointment, the individual requesting the appointment should advise the other participants of the meetings purpose and come prepared.

Booth photoThis is an excellent opportunity for both distributors and manufacturers to strategize and see as many business contacts as possible in one location. The information and downloads on this page are provided so you can maximize your conference experience.

Appointment Planning Resources

Attendee Lists:
Appointment Planning Tools:
2014 Attendees 

Booth Appointment Planner (PDF download)
2014 Booth/Appointment Contact List 

Full Conference & Booth Appointment Planner (Excel download)
2013 Conference in Boston

NAED's Supply Chain Scorecards for Evaluating Trading Partners

If you need assistance with your online account, please contact Member Services at 888-791-2512 or click on Live Chat at the top of the webpage.

Please register ONLY ONE attendee at a time in order to book housing.

Register Online_Button

If paying by check, click here

  • Registration will not be processed until payment is received.
  • Please submit one registration for each attendee.
  • Guest registration is complimentary-A guest is a spouse/significant other, friend, or an adult child (18 & over) who is not in an industry-related occupation. Co-workers or associates in the industry may not use the guest registration category.
  • Substitutions received in writing will be accepted at any time.
  • Cancellation Policy: Cancellations received in writing at NAED on or before April 11, 2014, will be charged a processing fee of $100 per registrant cancelled. No refunds will be made for cancellations received after that date. Fax cancellations to NAED at (314) 991-3060 or email nationalreg@naed.org.
Registration Type
Early Bird Price
Regular Price
Distributors $849 $1,099
Manufacturers/Suppliers $949 $1,199
$1,949 $2,199

Housing Information:

  • Please note we are working with Passkey again this year. If you register with NAED online, your housing reservation will be processed immediately and you will receive your housing confirmation the same day you register. If you register via fax or mail, it may take up to two weeks to have your housing request confirmed.
  • Requests for housing must accompany conference registration and payment. The hotel will not accept reservations directly at the conference rate.
  • Reservations must be guaranteed with a major credit card.
  • Hotel rates begin at $249 per night and are subject to 16.25% tax.
  • Rooms will be assigned on a first come-first served basis. Rooms reserved by NAED on or before April 25, 2014 are very limited.
  • The cutoff for hotel reservations is March 21, 2014, however rooms may run out prior to this date.

Changes to your reservation:

  • If you registered online, please use the web link provided in your hotel confirmation to make the changes directly online.
  • If you faxed or mailed your form to NAED, please send your hotel changes in writing to NAED until you receive the hotel's confirmation. After receipt of the confirmation, use the web link provided in your hotel confirmation to make the changes directly online.

Cancellation Policy:

Date cancellation is received Cancellation charge
Up to 30 days prior to arrival No cancellation charge
From 29 days to 14 days prior to arrival One (1) night's room and tax
From 13 days to 0 days prior to arrival Two (2) nights' room and tax
If you fail to cancel you will be charged two (2) nights' room and tax.

SanFran Marriott

San Francisco Marriott Marquis
780 Mission Street
San Francisco, CA 94103

Hotel/Guest Room Features

  • Four restaurants and lounges
  • State of the art health club, pool and massage center
  • Room service
  • Laundry valet
  • Concierge services
  • Gift shop/newsstand
  • Full business center
  • Voice mail, data port, high-speed internet access
  • Iron and ironing board, hairdryer, coffee maker, in-room safe
  • Check-in: 4:00 p.m.; Check-out: 12:00 p.m.

Getting There
SanFran Map

View Larger Image

The Marriott Hotel is located approximately 25 minutes from the San Francisco (SFO) airport and 35 Minutes from the Oakland (OAK) airport. Cab fare is approximately $45-60 one-way. SuperShuttle service is also available at $17-27 one-way.

The hotel offers valet parking for $63 per day with in and out privileges. Prices are subject to change.

In April, the average temperature is 63°F, the low is 49°F.

Recommended attire for the meeting is business casual. Recommended attire for the closing Awards Banquet is business formal.


Legrand is the global specialist in products and systems for electrical installations and information networks wherever people live and work. Its commercial, industrial and residential solutions are found in homes, schools, commercial buildings and government facilities. Its North American presence includes Cablofil, On-Q, Ortronics, Pass & Seymour, Vantage, Watt Stopper and Wiremold.


Thomas & Betts Corporation is a leading designer and manufacturer of electrical components used in industrial, construction, communications, and utility markets. The company is also a leading producer of commercial heating and ventilation units and highly engineered steel structures used for utility transmission. Headquartered in Memphis, TN, the company has manufacturing, distribution, and office facilities worldwide.

14-ABB ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 150,000 people.

Eaton's electrical business is a global leader in power distribution, power quality, control and automation, and monitoring products and services.

Hubbell is an international manufacturer of quality electrical, electronic and lighting products for a broad range of markets including; industrial, commercial, power utility and residential.

Rockwell Automation, Inc., the world's largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable.



14-Encore Wire


Infor Logo



Silver REV

Anamet Electrical, Inc.

GE Energy Management

DuraGuard, a QSSI Company

Single Sponsorships

Hotel Room Keys
Lutron Electronics Co., Inc.
Give Green to Go Green

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