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InfoDATAgilityDelta CorpEatonEpicor Vista Information ServicesI.B.I.S. IncIDEALLegrandSchneider ElectricService Wire Co.Shat-R-ShieldSiemensThomas and BettsTour de Force CRMEarly Bird Deadline: December 12, 2014 — Hotel Cut-Off: December 19, 2014

What is the Western Region Conference?

The Western Region Conference provides a forum for:

A Full Day of Education...

On the first day of the conference, take advantage of all of the valuable educational opportunities with a full day of education sessions.
Click here to view the full schedule
.

Peer Networking...

This is a forum to exchange ideas, solutions, and best practices with your peers in roundtable discussions. Click here to register.

B2B Booth Sessions...

This is a great opportunity to save time and money by meeting face-to-face with your supply chain partners in one place. This is also a prime time to plan for the upcoming year, including performance goals, opportunities for improvement, and upcoming promotions. Make your booth time more productive by using NAED's Supply Chain Scorecard.

Who Should Attend?
This is the ideal conference to connect with senior leadership within industry-leading companies. We recommend the following groups attend - upper and middle management, regional sales, operations, and branch managers from distributors, manufacturers, allied partners, and manufacturer reps.

Follow us on Twitter at @NAED_org and get involved in the conversation using #NAEDWRC.

2015 Attendees 
2014 Attendees  


NAED Western Region Council 
*Please read the following Best Practices document that we recommend all meeting attendees adhere to during their time at NAED functions.



Sunday, January 18


Arrivals

Evening open for Associate Member and Allied Partner events
including Reception hosted by RAB Lighting from 6:00 - 8:00 p.m.


Monday, January 19


8:00 a.m. - 6:00 p.m. Registration

8:00 a.m. - 5:00 p.m.
– Networking Showcase for New Manufacturers & Allied Partners

During the first two days of the conference, new associate members and allied partners will have a tabletop display set-up for you to be able to meet them and allow them to tell you about their company's services.

9:00 - 10:15 a.m. Concurrent Education Sessions
Segal_BobAlternative Distribution Channels' Impact on the Electrical Distribution Industry

Bob Segal, principal, Frank Lynn & Associates (@BobSegal)
Recommended Audience: President, CEO, VP, Technology

This presentation provides a summary of the recently published Alternate Channels research, including the finding that contractors and industrial end-users will likely double their online purchases of electrical products within three years. Despite the threat of online channels, especially from Amazon Supply and MRO distributors, the study found that electrical distributors retain considerable defensive strengths including superior technical support and depth of inventory.

From this session participants will learn the strengths and weaknesses of key alternate channel competitors, the likely impact of alternate channels on electrical wholesaling, and the best strategy to compete in an increasingly multi-channel environment.


Sullivan_BrendanHow to Handle Difficult Conversations
Brendan Sullivan, communication skills specialist, experienced corporate employee training, Corporate Creativity Coach
Recommended Audience: Anyone with people management, sales, sales management and/or negotiation responsibilities, HR

Some workplace conversations are challenging. They cannot be avoided or brushed aside. How do you successfully handle a difficult conversation, leading to an optimal result? The answer lies in being intentional, following a reasonable structure that allows you to be professional, diplomatic, collaborative and persuasive.

These skills and concepts can be applied to any challenging conversation, with an employee, co-worker, customer, spouse, or anyone else in your life.

Harnessing Technology to Change the Work Environment [PANEL]
Scott CostaPanel Moderator: Scott Costa, publisher, tED Magazine (@tEDmagazine)

Panelists: Vanessa Arrington, vice president of operations, Bell Electrical Supply; Les Johnson, DIT/CIO, North Coast Electric; David Wascom, CIO & VP of IT, Summit Electric Supply
Recommended Audience: IT, Operations, Technology, HR
Generally speaking, electrical distributors aren’t innovators or early adopters when it comes to technology.  Although adopting new technology too early is an expensive proposition, there is plenty of technology available for NAED distributors to leverage today. The key is getting your employees engaged and excited about innovation and change.

Join members of NAED’s Strategic Technology Task Force to learn about technology that will help your company be more productive, as well as how to determine if your company is ready to adopt a technology, use generational differences to improve acceptance of new technology and bring departments together to focus on customers.

Hawkins_TerryConnection Strategies: Building More Successful & Meaningful Connections
Terry Hawkins, award winning speaker, best-selling author, enterprise educator (@TerryHawkinsUSA)
Recommended Audience: Anyone responsible for managing a team
The key to any successful connection is our ability to develop trust and rapport and then guide that relationship in a positive way. Many of us, without realizing it, create distance by disconnecting through using unconscious behaviors and dialogue. Our ability to positively influence others is diminished greatly and the very relationships that we value are put at risk.

In this fun, fascinating and dynamic session you will be given strategies and processes that will allow you to connect easily with people in all of the 3 Circles of Influence in your life, whilst maintaining a constant awareness of your own role in the communication process.

10:30 - 11:45 a.m. Concurrent Education Sessions
Denise KeatingCompeting Against the Online Giants
Denise Keating, president, DATAgility Inc. (@DATAgilityInc)
Recommended Audience: Sales, CEO, President, Vice President, Technology, Marketing
This session will look at Loews, Home Depot, Grainger, and Amazon Supply and how they have successfully transferred their B2C success to their B2B environments. Attendees will leave this session with recommended e-Commerce strategies and learn the secret to driving sales through their online channel.


Leahy_PEterSelling Real Value Solutions in the Electrical Industry
Sean Leahy, electrical industry veteran, published author, regular contributor to EW, professional speaker and sales trainer
Recommended Audience: Anyone in sales management or sales

Our industry is under attack from all sides. Competitors big and small, local and global, and inside and outside of our business, have set their sights on your business. Your first line of attack resides within your sales department, but your approach has to change in order to win. So what must electrical salespeople do in order to win today?

This session does not only focus on what to do, it focuses on how to do it. Most importantly it focuses on winning! Attendees will learn what exceptional sales people do differently to win; how investigative selling is the prerequisite of value add selling; how to differentiate yourself from your competition; and how business presentations have changed dramatically and why yours needs to as well.

1:30 - 2:45 p.m. Concurrent Education Sessions

Alternative Distribution Channels' Impact on the Electrical Distribution Industry
Bob Segal, principal, Frank Lynn & Associates
(@BobSegal)
Recommended Audience: President, CEO, VP, Technology
Repeat of morning session


How to Handle Difficult Conversations
Brendan Sullivan, communication skills specialist experienced corporate employee training, Corporate Creativity Coach

Recommended Audience: Anyone with people management, sales, sales management and/or negotiation responsibilities, HR
Repeat of morning session

Harnessing Technology to Change the Work Environment [PANEL]
Panel Moderator: Scott Costa, publisher, tED Magazine (@tEDmagazine)

Panelists: Vanessa Arrington, vice president of operations, Bell Electrical Supply; Les Johnson, DIT/CIO, North Coast Electric; David Wascom, CIO & VP of IT, Summit Electric Supply
Recommended Audience:
IT, Operations, Technology, HR
Repeat of morning session

Connection Strategies
Terry Hawkins, award winning speaker, best-selling author, enterprise educator (@TerryHawkinsUSA)
Recommended Audience:

Anyone responsible for managing a team
Repeat of morning session

3:00 - 4:15 p.m. Concurrent Education Sessions
Competing Against the Online Giants

Denise Keating, president, DATAgility
Inc. (@DATAgilityInc)
Recommended Audience:
Sales, CEO, President, Vice President, Technology, Marketing
Repeat of morning session

Selling Real Value Solutions in the Electrical Industry
Sean Leahy, electrical industry veteran, published author, regular contributor to EW, professional speaker and sales trainer

Recommended Audience: A
nyone in sales management or sales
Repeat of morning session


6:00 - 7:30 p.m. - Opening Welcome Reception
A relaxing opportunity to meet fellow attendees, seek out the friends you made from previous years, catch up on industry news, and enjoy the official opening of the 2015 Western Region Conference.

Evening open for Associate Member and Allied Partner events



Tuesday, January 20


8:00 a.m. - 5:00 p.m.Registration

8:30 - 10:00 a.m. – General Session

BarsemaMo
Stroin_Jeff
Maureen Barsema
NAED Chair
Jeff Stroin
NAED Western
Region Vice President


JB_BersteinKeynote: Hey... Where's My Big Idea?
J.B. Bernstein, legendary sports marketing pioneer and inspiration for the film "Million Dollar Arm"
Watch a personal invitation from J.B. 
"Big ideas" don't appear magically. There is no hidden storehouse of pre-generated ideas locked away in the recesses of your mind. Good ideas come from a process. Using case studies contained in his forthcoming book, Hey... Where's My Big Idea?, marketing veteran Bernstein shows the genesis of the creativity that led to increased profitability at P&G, the groundbreaking marketing deals for superstar clients Barry Bonds and Emmitt Smith, and his awe-inspiring biographical story depicted in the Disney Film, Million Dollar Arm. The process that made Bernstein a legend in his field will guide audiences to find their next big idea.

10:15 - 11:45 a.m. – Peer Networking Groups (Separate registration is required. Register here.)
Distributors and Suppliers - separate groups

Peer networking groups are a highly valuable opportunity for you to meet face-to-face with peers in roundtable discussions. This is a forum to exchange ideas, information, solutions, and best practices, and an excellent way to begin new business relationships or reinforce existing ones.

10:15 a.m. - 4:50 p.m. Networking Showcase for New Manufacturers & Allied Partners
During the first two days of the conference, new associate members and allied partners will have a tabletop display set-up for you to be able to meet them and allow them to tell you about their company's services.

12:00 - 1:30 p.m. Women in Industry Luncheon (Separate registration is required. Register here.)
Collette_Carlson3 Truths Female Leaders Need to Know
Colette Carlson, founder of Speak Your Truth, Inc.
Want to be recognized, respected and rewarded in your career? Now is the time to take an honest look, assess and advance your leadership skills. Join Colette as she delivers the latest strategies specific to women in leadership. You will gain the self-awareness and success-skills necessary to become an authentic, credible and confident leader. Deliver positive results for your company by learning how to employ the art of self-promotion, master the power of the ASK, and speaking the truth to build trusting relationships and achieve authentic success.

2:00 - 4:50 p.m. – Distributor Hosted B2B Booth Sessions
Meet face-to-face with your supply chain partners and plan ahead for the upcoming year while you discuss performance goals, opportunities for improvement, and upcoming promotions. Make your booth time more productive by using NAED’s Supply Chain Scorecard. See the B2B Booths tab for times and to register for a booth. See the Appointments tab for attendee lists, appointment planners, guidelines and tips.

6:00 - 7:00 p.m. - NAED Networking Reception

Evening open for Associate Member and Allied Partner Events


Wednesday, January 21


7:00 a.m. - 12:20 p.m. Registration

7:15 a.m. - 12:20 p.m.Distributor Hosted B2B Booth Sessions
Just like the Tuesday afternoon session, however this longer session offers a mix of appointments and open times. A continental breakfast will be served.

Departures

Registration Information:

If you need assistance with your online account, please contact Member Services at 888-791-2512 or click on Live Chat at the top of the webpage. Please only register one attendee at a time in order to book housing.

Register Online_Button 

If paying by check, click here.       

  • Registration will not be processed until payment is received.
  • Please submit one registration for each attendee. 
  • Guest registration is complimentary-A guest is a spouse/significant other, friend, or an adult child (18 & over) who is not in an industry-related occupation. Co-workers or associates in the industry may not use the guest registration category.
  • Substitutions received in writing will be accepted at any time.
  • Cancellation Policy: Cancellations received in writing at NAED on or before January 5, 2015, will be charged a processing fee of $100 per registrant cancelled. No refunds will be made for cancellations received after that date. Fax cancellations to NAED at (314) 991-3060 or email westernregionreg@naed.org.
Registration Type
Early Bird Price On or Before Dec. 12
Regular Price After Dec. 12
Distributors
    1st - 3rd registrants
                   each pay
    4th + registrants
                   each pay

$785

$392

$985

$592
Manufacturers/Suppliers $935
$1,135
Non-members
$1,935 $2,135
                                                                                          

 

 Housing Information:

  • If you register with NAED online, your housing reservation will be processed immediately and you will receive your housing confirmation the same day that you register. If you register via fax or mail, it may take up to two weeks to have your housing request confirmed. 
  • Requests for housing must accompany conference registration and payment. The hotel will not accept reservations directly at the conference rate. 
  • Reservations must be guaranteed with a major credit card.
  • The hotel rate is $259 per night plus state and local taxes, currently 12.5%, plus a $0.20 tourism tax.
  • Rooms will be assigned on a first come-first served basis. Rooms reserved by NAED on or before January 18, 2015, are very limited.
  • The cutoff for hotel reservations is December 19, 2014, however rooms may run out prior to this date.

Changes to your Reservation:

  • If you registered online, please use the web link provided in your hotel confirmation to make the changes directly online.
  • If you faxed or mailed your form to NAED, please send your hotel changes in writing to NAED until you receive the hotel's confirmation. After receipt of the confirmation, use the web link provided in your hotel confirmation to make the changes.

Cancellation Policy:

Date cancellation is received Cancellation charge
Up to 30 days prior to arrival No cancellation charge
From 29 days to 14 days prior to arrival One (1) night's room and tax
From 13 days to 0 days prior to arrival Two (2) nights' room and tax
If you fail to cancel you will be charged two (2) nights' room and tax.

At the Western Region Conference, distributor members will host the booths while suppliers travel from booth to booth. Distributors and suppliers are responsible for setting appointments in advance and are encouraged to fill all time slots to maximize the value of the sessions.

NAED B2B Booth Session Timetable: DistributorBoothSignUpButton 

Tuesday, January 20
2:00 - 4:50 p.m. Five 30-minute appointments with 5-minute breaks in between
Wednesday, January 21
7:15 - 9:35 a.m.
Four 30-minute appointments with 5-minute breaks in between
9:35 - 10:35 a.m.
Open Format
10:35 - 10:40 a.m.
Break
10:40 a.m. - 12:20 p.m. Three 30-minute appointments with 5-minute breaks in between


Helpful Tips:

  • Distributor members will be assigned a booth only if the sign-up form is submitted to NAED by January 5, 2015.
  • Appointments should be made as soon as possible and in advance of the conference to avoid scheduling conflicts.
  • Distributors are encouraged to accept at least two appointments with smaller suppliers or suppliers they are not currently doing business with, if approached.
  • Separate appointments should be made for meetings longer than 30-minutes, please do not book back-to-back appointments.
  • To maximize the benefits of an appointment, the individual requesting the appointment should advise the other participants of the meetings purpose and come prepared.
  • Distributors and suppliers are encouraged to be available for the open session.

Booth photoNAED Conferences are the perfect way to network with your colleagues and connect with your suppliers. This is an excellent opportunity for both distributors and manufacturers to strategize and see as many business contacts as possible in one location. The information and downloads on this page are provided so you can maximize your conference experience.

Appointment Planning Resources:
Use these resources to help you get the most of your meeting:

Attendee Lists:
Appointment Planning Tools:
2015 Attendees

Full Conference & Booth Appointment Planner (Excel download) 
2015 Booth Contact List 

Booth Appointment Planner (PDF download)  
 2014 Attendees (Conference in Phoenix, AZ)

NAED's Supply Chain Scorecards for Evaluating Trading Partners (web page & downloadable guides)

Register for Peer Networking on Tuesday, January 20 from 10:15 - 11:45 a.m.

During this unique networking session, attendees are encouraged to take advantage of a highly valuable opportunity for you to meet face-to-face with peers in roundtable discussions. This is a great forum to exchange ideas, find solutions, and share best practices, as well as an excellent way to begin new business relationships or reinforce existing ones.

Distributors and suppliers will be assigned to separate groups.

Click here to register for a Networking Group.

Hilton San Diego Bayfront
1 Park Boulevard
San Diego, CA 92101

Hotel/Guest Room Features

  • Five distinctive restaurants and lounges
  • Room service
  • UPS business center
  • Concierge/activity services
  • Fitness center/Spa
  • Gift Shop/Newsstand
  • Enterprise rental car
  • Voice mail, data port, high-speed internet (wired and wireless available)
  • Coffee maker with complimentary coffee, iron and ironing board, hairdryers
  • Color cable, remote-control TV with in-room movies
  • Laundry valet
  • Check-in time is 3:00 p.m. Check-out time is Noon


Getting There

The Hilton San Diego Bayfront is conveniently located downtown within walking distance of the San Diego Padres' PETCO Park, the financial district and the vibrant Gaslamp Quarter. It is just south of the convention center, directly on the bay and only a few minutes from the San Diego International Airport (SAN). Transportation options from the airport include shuttles, limousine service, taxis, and rental cars. Super Shuttle service is available at each terminal - rate is $8 one-way. Taxis are approximately $18.

Parking

The currently daily rates for hotel parking are $30 for self-parking and $45 for valet parking. Both include in and out privileges. (Prices are subject to change.)

Weather

San Diego is know for its mild, beautiful weather year round. In January, expect highs around 65 and lows near 50 degrees.

Attire

Recommended attire for all NAED events is business casual.

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