The Four Pillars of the Sales Profession Training Camp

Dayton, OH

Registration Now Open



2019 Dates

March 5-7, 2019 

May 21-23, 2019 

August 13-15, 2019 

November 12-14, 2019


Through the Association Education Alliance, NAED has partnered with other distribution trade associations to introduce a new educational training camp featuring The Four Pillars of the Sales Profession™. This interactive seminar provides practical skills, tools and fundamental disciplines that are essential for sales professionals and a productive sales team and highlights the four pillars below:

Pillar I–Personal Disciplines: Learn the 24 disciplines needed as a professional sales person. Taking personal ownership of these will assure consistent actions and maximized results in your territory or area of sales responsibility. Sales is an individual sport where you must employ your own workout regiment and have a personal work ethic for brilliant performance and continuous improvement! These sessions will inspire personal change and improved time management.

Pillar II–Relationship Skills: People buy from people they like and trust. This course will sharpen core communication skills and drive home the importance of active listening! Highly engaging sessions will help you build relationships and skillfully adapt to all types and styles of customers.

Pillar III–Strategic Selling: Attendees will gain a clear understanding of the big picture and the full range of responsibilities expected of sales professionals. Prospecting, account penetration, follow-up, service, and CRM will be addressed. We will focus on territory management and implement formal strategic planning for key, major accounts.

Pillar IIII–Tactical Selling: Includes a full day, target account workshop where each person selected is an actual customer and will pre-plan for the next call with that customer. Using the work binder, discussion, and help from peers, managers and the trainer; each will complete a written pre-call plan. Includes a high impact role-play session - recorded digitally and professionally critiqued! We will also work on skillfully responding to objections and negotiation ploys.
This training camp does not solely focus on electrical distribution, but distribution sales in general.


Sales Professionals: This is perfect for brand new sales people and is totally applicable for experienced sales professionals.

Sales Managers: Managers and leaders should attend to learn the tools and disciplines offered so they can coach and reinforce them.

Sales Support: Product specialists, rental, parts, and any positions who work with the sales team to make joint calls or proactively contact customers will benefit from this seminar.


Featured Speaker

Don Buttrey

Don is a passionate and powerful teacher. He is gifted at communicating the skills, tools and disciplines that are critical to success as a sales professional in a demanding, tough selling environment. He is focused on each participant and is not self-focused or bent on talking about his background or ability. He is a precise coach that drives home the basics and fundamentals in such a way that the material becomes a part of the attendee's daily regiments, practice and career! 

Don's skills critiques and insights during the dynamic training events produce acceptance and results that follow. He doesn't use corny or hokey techniques - just hard work on the proven basics... sales fundamentals! 

Would you like a little preview of his techniques? Click here for video clips from past events.


More Info

Bootcamp Pricing: $945

Learn more about this event on the AEA event site or download the event flyer