Alternate Distribution Channels

The proliferation of alternate distribution channels—those outside traditional brick and mortar electrical distributors—has raised many eyebrows in recent years. Growing concerns over their present and potential impact loom for many in the electrical distribution industry. This study assesses the types of companies that poise the most serious threat to distributors as an alternative source of supply.

Several issues will be addressed, including:

  • A comprehensive list of companies that offer the most serious threat to electrical distributors
  • A better understanding of the types of electrical products and services that are considered the most vulnerable
  • The development of strategies to successfully compete against alternative channels

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Alternate Distribution Channels
This study assess the types of companies and individual firms that offer the most serious alternative source of supply for electrical distributors. (Published in 2014)

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  Primary Subject Area:

  Sales & Marketing


  Prepared by:
  Frank Lynn & Associates

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