IDEA: By the Industry, For the Industry


IDEA is the official technology service provider and eBusiness standards body of the electrical industry. The company was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. IDEA has since expanded to serve additional vertical markets such as industrial, HVAC, plumbing, retail, medical, and consumer-packaged goods.

IDEA is committed to providing software and services that help connect the supply chain and make business processes efficient, easy and enjoyable for people every day.

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IDEA IDEA is the official technology service provider and eBusiness standards body of the electrical industry. 6/10/2017 NAED - Partnerships We seek out partnerships and alliances with dozens of organizations so that our members benefit from the most impactful tools our industry has to offer.. 6/11/2014