August 13-15, 2018  |  Hyatt Regency Hotel  |  Minneapolis, Minn.

NEW FOR 2017! The IDEA eBiz Forum and the NAED Technology Conference have merged this year and will run concurrently with the NAED AdVenture Marketing Conference to foster collaboration and communication between industry IT and marketing professionals. Technology attendees who are interested in sitting in on any of the marketing sessions may do so if space allows at no additional charge. Companies are encouraged to send representatives from both departments to discover the latest strategies in both areas. 

View 2017 Attendees
View 2016 NAED Technology Bootcamp Attendees
View 2016 IDEA eBiz Forum Attendees

Speaker handouts and presentations are available exclusively to NAED members.

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Innovation, Electrified
Josh Linkner, Chairman & Co‐founder of Fuel Leadership and the Institute for Applied Creativity

Attributes & Attributed Data: Why It is Important for Both Manufacturers and Distributors
Mary Shaw, Director of eBusiness Standard, IDEA; Mark Richards, Senior Director of eCommerce, Technical Services and Supply Chain, Leviton Manufacturing; Gary Vrana, Data Content Manager, City Electric Supply; Brenda Maxwell, Standards Development Administrator, IDEA

EDI: The Advantages and Disadvantages of In-house vs Outsource Mapping and Translation 
Tom Guzik, Director of Digital Integration Services, IDEA; Rob Consoli, Chief Revenue Officer, Liaison

Getting Multichannel Right for Your Business
Jonathan Bein, Ph.D., Managing Partner, Real Results Marketing

Critical Attributes Project: Manufacturers and Distributors Define What Are Considered Critical Attributes
Barbara Prince, Data Quality Specialist, IDEA and Guest Speaker Nick Reed, Manager of Cost Services, Graybar

Building Information Modeling (BIM): Find Out How Our European Electrical Distributors are Leading the Way with BIM Technology Powered by ETIM (Electro Technical Information Model) Data Categorization 
Tarja Hailikari, Managing Director of the Finnish Electro Technical Trade Association, and Frank Jaegtnes, CEO of the Norway Electrical Association






The Future of Warehouse Technology
Steve Congro, Director, Omni-Channel Fulfillment Technology, Saddle Creek Logistic Services

Beyond the 43: the IDW Beyond the 43 Critical Fields and the PDD
Sherri Thorne, Director of Product Content Services, IDEA; Mike Polansky, Director Planning & Procurement, Graybar; Cristina Cabone, Senior Sales Analyst, Lutron

Why It Is Important to Have Great Quality Data in your ERP Systems
Johna Aro, IDW Distributor Specialist, IDEA; Vikram Dasa-Rao, Master Data Manager, Eaton Corporation; Sheila Hernandez, VP, Marketing, Summit Electric Supply

Internet of Things
Patrick E. Hughes, Industry Director for Strategic Initiatives, NEMA

Understand & Unlock the Power of Your ‘Because’
Gerry O’Brion, Author & Business Strategist, What Big Brands Know 

IDEA 2020
Paul Molitor, CEO and President of IDEA, Maan Hashem, Vice President of Products and Services–IDEA and Tom Guzik, Director of Digital Integration Services–IDEA


Shift Happens: How Marketing and Information Technology can work together to drive revenue
Bob Lewis and Justin King, Co-founders B2X Partners

Cyber Security – What You Need to Know Now
Mike Foster, CEO, The Foster Institute


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