Market Data Program
Frequently Asked Questions
The Market Data Program is part of the growing movement to use data to help answer questions we face everyday. Something so new is going to produce a lot of questions and NAED is here to answer them. As The Market Data Program continues to expand, here are answers to a few of the most commonly asked questions or you may complete the form at the bottom of the page and we can help!
We understand that many companies have worked very hard to develop a team of data specialists to analyze data and evaluate performance; however, the flexibility and potential granularity of reporting on products, customer, and geographic areas can only enhance their analyses. Your data shows how your company is interacting with the market, but with the Market Data Program, you will know how you compare in a specific region, product category or customer segmentation. Also, the Market Data Program has the power of the ship-to-zip feature. You may feel like you have a good estimate of your market share, however what if you are off by a lot? The aggregated Point Of Sales (POS) data from participants powers the market estimates, and thus, you may discover more or less competition than you expected, or a trend your team did not see.
Only you and D+R International will see your individual POS data and reporting. NAED will never see individual company data, only who is participating. Like the PAR Overview Report, NAED only sees aggregated data. All data must meet strict criteria before it is available for any breakouts of geography, customer segmentation, or products, no matter if this is a rural or urban region. Even within your own company you can set viewing limits on various users based on roles. It is also important to know how secure your data will be with D+R International, which has experience collecting confidential market data.
As we can see, all around us, we are living in the age of data and information, all of which is helping us make better decisions and in less time. The Market Data Program is a comprehensive, living, breathing data tool to help you answer those tough questions about the strategic direction and goals of your business.