The Market Data Program provides more accurate market share, market trends, and provides you with new data monthly, giving you the confidence to make decisions. The tool will provide senior leadership and strategic planners within the company the ability to conduct more accurate strategic planning. It helps them make decisions that allows them adjust to changes in the market quicker, and who to partner with or where to make investments in their business. For the branch manager it will provide a tool to make better decisions, because they will be receiving regional information which is a better benchmark on how the branch is performing. Sales Management will use the tool to track specific sales performance. Data that is unique to what the company is selling, and into a particular region, will give Sales a true indicator of their own efforts.