PAR Interest Form


The NAED PAR Survey provides the industry with critical financial benchmarks to measure performance in areas such as operations, sales, expenses, and assets. Complete the survey at and see how your bottom line stacks up to other distributors.

Last year’s report revealed:

  • Sales growth slowed in 2019 to 2.5%, a decrease from 5% in 2018
  • Warehouse sales make up 51.3% of total sales
  • Profit margin before tax was 3.6%

All participants who complete the survey will receive a FREE Industry Overview Report ($499 to non-participants).

New this year: NAED is piloting a new Warehouse Operations survey that launched in February. Exclusively available to PAR survey participants, it provides important benchmarks to distributors on a range of areas including order completions, safety, delivery, and mileage information. 

Once again, Industry Insights is offering more reporting options:

  • Company Regions: For participants who wish to see a breakdown of financial performance by their own regions or territories, Industry Insights can provide specialized breakouts* just for you (and it is complimentary this year!).      
  • Preliminary Results: Companies who submit completed surveys by the April 16th deadline will receive preliminary results ahead of the final report’s publication via the online portal.

Want to do more with your results? Only participants can purchase access to the individualized Company Performance Report, an online tool that allows greater access and flexibility for you and your team. Using this dashboard and filters, you can build customized reports with your preferred breakouts such as sales volume for your company’s critical discussions on the bottom line (Member price of $399).

Participation is Simple
Survey questions are available via the secure web portal at We know you’re busy, so there are different options to submit your responses:

  • Online survey form via the portal
  • Upload the completed PDF or Excel versions through the portal
  • Email or fax or email your completed surveys to Industry Insights
  • If you’re prepared to share your financials with Industry Insights, they can also complete the survey for you

If you are a member of NAED, AD or IMARK, it is free to participate in the survey. Survey participants will receive the comprehensive Industry Overview Report at no cost.

 Additional reports for companies that complete the survey:

  • Individualized Company Profit Report (additional reporting via portal): $399
  • Optional Executive Summary Add-On to the Profit Report: $129

 For companies that DO NOT complete the survey:

  • Industry Overview Report (NAED, AD and IMARK members): $499
  • Industry Overview Report (regular price): $999

Who Administers this Survey?
Industry Insights is an independent third-party research provider who collects, analyzes, and compiles the NAED PAR Report. NAED will never see your individual financial data. Industry Insights has been serving trade and professional associations since 1980. They process more than 100,000 survey forms annually with the utmost concern for security and quality data collection. They guarantee your data will be held strictly confidential.

Surveys can be emailed to: Scott Hackworth, CPA, Senior Vice President.

For questions about participating in the survey, contact NAED’s Member Engagement Team at or visit


The deadline to complete the survey is April 16, 2021.


*Requires the completion of abbreviated survey forms