The point of sales data that resides in a company is very important, it tells a story of the history of the company’s performance. It helps guide the decision making of those tasked with strategic planning. However, as great as the data may be, it is missing one very important piece that strategic business planners value so much, how the results of the company compare to others in the market. This comparison can be done in many different ways, but often relies on outside sources which only provide part of the picture. Customer & Product Profiles from NAED solves that problem by offering an anonymous way to contribute point of sale data collectively, and yet view aggregated results that don’t reveal the source of the data. NAED is a perfect partner to offer this market intelligence because it is guided by its member distributors in how it operates.
