A New Tool to Expand Your Talent Pipeline

To support members in addressing workforce challenges, NAED has developed Careers with Power, a dedicated Industry Awareness microsite designed to help you attract, inform, and inspire future talent.

This centralized, industry-wide resource complements your existing recruitment efforts by introducing potential candidates to electrical distribution, the value it provides, and the range of career opportunities available across our industry.

What Careers with Power Does for You

Careers with Power strengthens your recruiting efforts by serving as a front-end awareness and discovery tool for potential candidates.

It introduces talent to the electrical distribution industry, helping them understand career opportunities, explore potential pathways, and see themselves in the field—before connecting them directly to you.

At the center of the experience is the Explore Employers search function, allowing candidates to search by company name, city, or state. Results surface electrical distributors in their area and provide a direct link to your careers page, or your company website if a careers page is not available.

This ensures that as interest grows, candidates can easily take the next step and engage with your organization.

Why Careers with Power Matters

Awareness continues to be one of the biggest barriers to recruitment. Many potential candidates, across multiple audiences, are simply unfamiliar with electrical distribution and the career paths it offers.

The Careers with Power microsite helps bridge that gap by clearly communicating:

• What the electrical distribution industry is and why it matters

• The variety of career opportunities available across roles and experience levels

• The long-term growth potential within our industry

By providing this foundational understanding, it helps generate interest and confidence—making it easier for candidates to take the next step.

Designed to Reach Key Talent Audiences

Careers with Power was intentionally developed to connect with audiences that represent strong opportunities for workforce growth, including:

Content is tailored to speak to these groups directly, helping them see where they fit and why electrical distribution is a compelling career choice.

Bringing the Industry to Life

In addition to foundational industry and career information, Careers with Power also features video content from across our membership.

These videos showcase real employee insights and perspectives, presented through a talent attraction series. These voices help:

• Humanize the industry

• Build credibility with potential candidates

• Provide relatable, authentic experiences

• Power Moves: The Women Who Power the Industry
  Video 1: Women in the industry

• Power Moves: Start Smart. Move Fast.
  Video 2: Advice for new talent

• Power Moves: The Future is Electric
  Video 3: The future of our industry

• Power Moves: Your Career, Your Moves
  Video 4: Real career paths

• Power Moves: Careers Built to Last
  Video 5: Why people stay

How to Leverage Careers with Power

Members can incorporate Careers with Power into a wide range of outreach and recruiting efforts:

• Share the microsite across your recruiting channels, including outreach to schools, workforce programs, and community partners

• Incorporate it into career fairs, hiring events, and presentations

• Feature it on your company website and across social media platforms

• Equip your recruiting teams to use it as an introduction tool

• Use it as a starting point to guide candidates to your careers page

• Empower employees to act as ambassadors by sharing the microsite within their professional and community networks
  

Keeping Your Company Visible

To ensure candidates can find and connect with your organization, Careers with Power is continuously updated to reflect NAED electrical distribution member locations and information. Ensuring your details are current helps candidates connect with opportunities in your market. Contact NAED at memberengagement@naed.org to review or update your company information.

Building the Future Workforce Together

Expanding awareness of electrical distribution is a shared opportunity across our industry. Careers with Power provides a unified way to tell our story, highlight career pathways, and connect new audiences to meaningful opportunities. 

Explore Careers with Power and begin incorporating it into your recruiting strategy today.