Reimagining Distributor & Manufacturer Relationships

In early 2016, NAED published a series of reports on Reimagining Distributor & Manufacturer Relationships. The project took a close look at the importance of working together and how to achieve better, more successful relationships with your channel partners. The next step in this research was a series of workshops in which member companies met with Dirk Beveridge to truly reimagine partnerships between manufacturers and distributors.

Now, you can work through this process with your own partner to foster a relationship that will continue to thrive as the industry evolves. Watch the Overview Video for a brief introduction to the steps involved in this process. Then, you can download the Playbook below to begin (the playbook is a fillable PDF to print or use to keep notes on your computer). There are also quick introductory videos for each activity in the playbook


Download Playbook [Members only; Non-members please contact our Member Engagement Team below.] 

Primary Subject Area: Channel Matters 

Audience: Electrical distributors and manufacturers


Phase 2 - 2018
Phase 1 - 2016

Prepared by: Dirk Beveridge,
President, UnleashWD

Member Price: Free

Non-member Price: $349.00

More Resources

View Playbook Resources


Reimagining Distributor & Manufacturer - Phase 1 Research