What is AdVenture?

AdVenture focuses on the education and networking needs of electrical industry marketing professionals. Planned by a committee of industry peers, AdVenture provides up-to-the-minute educational content and tools you need now to improve the effectiveness of your marketing, even as you are charged to do more with less. Watch the following video to see what you missed at the 2011 conference.

2011 Conference highlights:

• Keynote speaker, Ken Schmidt, former director of communications for Harley-Davidson Motor Company, told a fascinating story on how he built an entirely new corporate culture in completely nontraditional ways.
• Panel discussions on Sales & Marketing Integration, Selling with Social Media, and Growing Market Share with Energy Solutions enlightened attendees.
• Marketing expert, Kelly McDonald, presented her tips for taking Social Media to the next level.
• A hands-on workshop presented by Sue Smith, professor of marketing at Syracuse University, helped attendees innovate their marketing process.
• Best of the Best Awards Ceremony honored 47 winning entries, plus two companies walked away with Overall Best of the Best honors: Warshauer Electric Supply received the “Best of the Best Overall” distributor award, and Madison Electric Products took the “Best of the Best Overall” manufacturer award. (See list of winners here) 
  

2011 Attendee List  

Connect with the NAED AdVenture Electrical Marketing Group on LinkedIn

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Monday, August 15

Integrated Marketing Communications
Marilyn Smit, co-owner, M45 Marketing Services
PPT Presentation 

Best of the Best Marketing Awards
Facilitated by Katrina Olson and Hank Bergson
View a complete list of winners
Watch this video to see all the winning entries.

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Tuesday, August 16

Innovate Your Marketing Process - Designing New Ways to Get Product Information Where it's Needed
Moderator: Sue Smith, professor of marketing practice, Syracuse University
PPT Presentation
Innovation Wrap Up 

Merchandising the IDEAL way
Rob Conrad, sales training/development manager, IDEAL Industries, Inc.
Handout 

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Wednesday, August 17

Tips & Tricks for Taking Social Media to the Next Level
Kelly McDonald, author of "How to Market to People Not Like You"
PPT Presentation 

Building an Online Community to Engage Our Customers
Tom Mason, director of communications and business development, Sonepar Canada
PPT Presentation