Emerging Sales Forces

The Emerging Sales Force considers various technology, demographic, and economic trends to help determine the organization of your sales team in the next ten years. For example, half of B2B decision makers are the most populous segment, Milllennials, and yet labor shortages loom due to slowed population growth and widespread retirements.  How could this impact your approach to sales and priorities?

Along with insights from NAED members, Frank Lynn & Associates analyzed a number of factors to develop four possible scenarios including: 

  • U.S. and global economics
  • demographics and education
  • Consumer Buying Behaviors
  • Supplier Requirements
  •  New Products

The report provides an overview of various factors as well as signposts to gauge these developments. Does your company have what it takes to be successful in the marketplace of tomorrow? This report will help assure that you're ready for the future!


Contact our Member Engagement team to receive this report.

Primary Subject Area: Sales & Marketing

Published: 2016

Prepared by: Frank Lynn & Associates


Emerging Sales Forces Executive Summary

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