Product data is critical to the industry, but millions of dollars are lost annually due to missing, inconsistent, or inaccurate information passed downstream in the channel. To better understand why these issues persist, the NAED Education & Research Foundation commissioned the study, NAED’s Journey Map of Product Data. Based on the insights and experiences of NAED members, the findings document current practices, identify key friction points, and provide ideas to optimize product data for the industry. The report includes:

  • An industry-exclusive Product Data Journey Map—a one-page illustration of product data creation, deployment, and use across the channel
  • Nine friction points and how poor product data quality impacts productivity and sales
  • Best practices to optimize product data creation and modifications
  • Next steps manufacturers and distributors can consider to improve the processes around product data to enhance communications, product data standards, and boost the bottom line.

Download the report today! As an NAED member, this report is available to you at no cost once you log into the NAED Shop to download your copy today.

On behalf of NAED, we would like to thank all of the NAED members who provided input to make this report possible. We are most grateful for your time and support. We would also like to thank the members of the Channel Advantage Partnership and members of the NAED Board for their ongoing commitment to educate and inform the NAED community.

The NAED Education & Research Foundation is focused on helping NAED companies build a more connected channel and enable capabilities that will lead to greater successes in 2023 and beyond. Look for more resources in the coming months.





Cover_NAED_Data_Success_StoriesMaking Strides with Data Insights

NAED distributor members contributed stories to show how their companies were able to uncover greater insights or address long-standing issues by looking more closely at solutions based on data. This series of snapshots shows the ways in which teams collaborated to effectively resolve a diverse range of problems at their companies using data tools and analytics.





Cust-Product-Profiles_300xCustomer & Product Profiles

Producing a strategic vision and direction for your company is never easy. To create this vision, your team needs a clear view of where you are today and where the industry is headed.

Using your own data is good, but it only tells you how the market is interacting with your company. To complete the picture, you need market intelligence about the entire market, and Customer & Product Profiles from NAED is the answer.

NAED's Customer & Product Profiles is the only solution in the electrical industry that provides a way for electrical distributors to submit their monthly point-of-sale data in an easy, secure, and anonymous way, and then view their results alongside aggregate data of the market.