NAED's Market and Product Overview

The results of the Market & Product Survey provide NAED members with a snapshot of the market, including top product categories sold, largest customer segments, and market strategies. New this year, NAED included information from the NAED PAR Report, as well as leakage estimates and expected revenue changes. NAED members working in sales, marketing and other key positions completed this survey.

The NAED Education & Research Foundation would also like to recognize Siemens for their outstanding support of this work. Thanks to their generosity, this report is complimentary to all NAED members.


Downloadable report

Primary Subject Area: Channel Matters, Sales & Marketing

Audience: All NAED Members

Published: 2021

Prepared by: NAED

Member Price:  $0

Non-Member Price:  $699

More Resources

Contact the Member Engagement Team for more information about the 2017 Market Overview Report.


2016 NAED Market Overview: At A Glance
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2015 NAED Market Overview
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