2020 Market and Product Overview Survey
The Market and Product Overview Report (formally known as the Market Overview Report) has been one of the most popular research reports offered at NAED. This year we are asking additional questions in our survey to include more products and overall size of the market now and in the future. Results will provide NAED members with a good overview of the electrical industry’s sales efforts.
The survey should take about 9 minutes to complete and only the compiled results will be published.
Market Overview Report (2017)
The 2017 NAED Market Overview Report provides an overview of the sales, customers, and services as it pertains to the electrical distribution industry in the past year, including:
• Largest customer segment remains commercial electrical contractors (36%)
• Top product categories sold include: Wire & Cable, Breakers & Load Centers, and Fuses
• 77% of respondents offer energy management and green technology products
The information was provided by NAED members working in sales, marketing and other key positions.
Primary Subject Area: Channel Matters, Sales & Marketing.
Prepared by: Erika TenEyck, NAED Research & Development Director