2020 Market and Product Overview Survey

The Market and Product Overview Report (formally known as the Market Overview Report) has been one of the most popular research reports offered at NAED. This year we are asking additional questions in our survey to include more products and overall size of the market now and in the future. Results will provide NAED members with a good overview of the electrical industry’s sales efforts.

The survey should take about 9 minutes to complete and only the compiled results will be published.

Take the 2020 Survey


Market Overview Report (2017)

The 2017 NAED Market Overview Report provides an overview of the sales, customers, and services as it pertains to the electrical distribution industry in the past year, including:

• Largest customer segment remains commercial electrical contractors (36%)
• Top product categories sold include: Wire & Cable, Breakers & Load Centers, and Fuses
• 77% of respondents offer energy management and green technology products

The information was provided by NAED members working in sales, marketing and other key positions.


Download Report [Members only; Non-members contact our Member Engagement team to receive the report.]

Primary Subject Area: Channel Matters, Sales & Marketing.


Published: 2017

Prepared by: Erika TenEyck, NAED Research & Development Director

More Resources

2016 NAED Market Overview: At A Glance

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Download Infographic

2015 NAED Market Overview
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View SlideShare Presentation