The NAED PAR Survey provides the industry with critical financial benchmarks to evaluate your company’s performance in areas such as operations, sales, and expenses.

NAED will also offer the expanded PAR+ Branch Level survey to provide more granular results by region, state, or city (where available). 

Distributors can start now! Complete the surveys at and see how your bottom line stacks up to other distributors.

Survey Interest Form:
For planning purposes, please answer the following questions regarding the 2024 PAR Survey.



For completing the survey, you’ll receive the complimentary Industry Overview PDF. Your company also can select from four reporting to further enhance your reporting and create your own breakouts:

• Basic Bundle: Includes the Industry Overview PDF and access to an online portal for your individual Company’s Performance Report and additional tools to customize reporting results, see performance graphs, and build your own infographics

• Select Bundle: Basic Bundle plus your Company’s Executive Summary

• Premium Bundle: Basic and Select Bundle reporting, plus White Glove Service in which Industry Insights team will help you complete the survey via a 90-minute Zoom session.

• Exclusive PAR+ Branch Level Bundle: Basic, Select, and Premium bundle reporting plus new, expanded geographic reporting to help your company have a better understanding of operational expenses by location (where available; must complete brief supplemental survey to receive reporting).

Don’t forget! Companies that submit completed surveys by the April 26th deadline will receive preliminary results ahead of the final report’s publication via the online portal.


Participation is Simple 
Survey questions are available via the secure web portal at We know you're busy, so there are different ways to submit your responses:

Online survey form via the portal

Upload the completed PDF or Excel versions through the portal

Email or fax or email your completed surveys to Industry Insights

If you’re prepared to share your financials with Industry Insights, they can also complete the survey for you through the Exclusive PAR Package.


If you are a member of NAED, AD, or IMARK, it is free to participate in both surveys. Survey participants will receive the comprehensive Industry Overview Reports at no cost.

Reporting bundles include a variety of options to best suit your needs as you evaluate your performance from 2023.

If you choose the Basic Bundle, you’ll receive an Individual Company Report (via the online reporting tool) for $509, or add the Executive Summary with a more personalized analysis with the Select Bundle for $719. The Premium Bundle includes these reports along with the White Glove Service for $899, while the Exclusive PAR+ is our most comprehensive offering if you choose to participate—costs start at $999 and are based on a company’s total sales volume. Please reach out to NAED’s Member Engagement Team for pricing.

For NAED, IMARK, and AD companies that DO NOT complete the survey, only the Industry Overview Report PDF will be available in June for $759.


Who Administers this Survey? 
Industry Insights is an independent third-party research provider who collects, analyzes, and compiles the NAED PAR Report. NAED will never see your individual financial data. Industry Insights has been serving trade and professional associations since 1980. They process more than 100,000 survey forms annually with the utmost concern for security and quality data collection. They guarantee your data will be held strictly confidential. 

Surveys can be emailed to  Scott Hackworth, CPA, Senior Vice President


For questions about participating in the survey, contact NAED’s Member Engagement Team at or visit


The deadline to complete the survey is April 26, 2024.


The 2023 Industry Overview Report is available here (as an NAED member, please log into the NAED store to receive member pricing).

If your company participated, or you have any questions, please contact Member Engagement.