Regarded as one of NAED's most beneficial offerings, the survey results provide benchmarks for distributors' key financial categories so you can see how you are performing against your peers. The final report offers distributors an up-to-date picture of their financial performance on operations, assets, and sales. Additional breakouts for sales volume, customer segments, number of locations and regions are also available. 

The NAED PAR Survey is now closed. 

For questions about participating in the NAED PAR Report survey, complete the form below or contact NAED Member Engagement at 888-791-2512. 



Participating in Easy!

To submit your data, visit the NAED secure web portal. You can also complete the survey by:

  • Downloading the file as a PDF or Excel file. Once you complete the form, it can be uploaded into the portal
  • Faxing or emailing completed surveys directly to Industry Insights (please note this is the least secure method)

Distributors who participate in the survey will receive the Industry Overview Report at no cost. Final reports will be made available through Industry Insights’ secure web portal—a dynamic tool that provides participants with o customizable sorting and dashboard tools.


What is the Cost to Participate?

If you are a member of NAED, AD or IMARK, it is free to participate in the survey. Survey participants will receive the comprehensive Industry Overview Report at no cost. Additional reports for companies that complete the survey:

  • Individualized Company Profit Report: $299
  • Optional Executive Summary Add-On to the Profit Report: $99

Reports for companies that DO NOT complete the survey:

  • Industry Overview Report (NAED, AD and IMARK members): $299
  • Industry Overview Report (regular price): $495 


Who is Industry Insights?

All of the financial data submitted to the NAED PAR Report® survey is handled 100% by an independent third party research provider named Industry Insights.For nearly 35 years, Industry Insights has been serving the research needs of trade and professional associations. They guarantee that your data will be held strictly confidential.


Security is a Priority

Your company’s financial data is compiled from a confidential, financial performance survey administered by Industry Insights. Data can be submitted via the PAR web portal - a secure environment overseen by Industry Insights. Contact information is logged separately from financial data and NAED will never have access to your company’s individual financial information.