What is the Eastern Region Conference?
The Eastern Region conference provides a forum for:

• Hard-Hitting Education Sessions:
  Timely information about trends affecting your business.
• Peer Networking:
  Exchange ideas and best practices with industry colleagues.
• B2B Booth Sessions:
  Solidify relationships and make new contacts.

Click below to see a recap of the 2011 Eastern Region Conference.

NAED Eastern Region Council 

2011 Attendees

Wednesday, November 9, 2011

Women in Industry Luncheon
Taking the Mystery out of Mentoring; What is it Really About?
Tammy Livers, vice-president, ED/OEM sales for Cooper Wiring Devices
PowerPoint Presentation  

Education Workshop
Innovation in Marketing - Maximize Your Marketing Efforts: Best Practices for Electrical Distribution
Sue Smith, professor of marketing practice, Whitman School of Management, Syracuse University
PowerPoint Presentation  

Thursday, November 10, 2011

The Future of Brands
Steve Deist, partner, Indian River Consulting Group 
PowerPoint Presentation  

It's Not Your Father's Workplace
Diane Thielfoldt, learning strategist and co-founder, The Learning Cafe
Handout
PowerPoint 

Keynote Speaker

Wes Moore, is a youth advo­cate, Army com­bat vet­eran, promis­ing busi­ness leader and author. Wes grad­u­ated Phi Theta Kappa as a com­mis­sioned offi­cer from Val­ley Forge Mil­i­tary Col­lege in 1998 and Phi Beta Kappa from Johns Hop­kins Uni­ver­sity in 2001 with a bachelor’s degree in Inter­na­tional Rela­tions. He com­pleted an MLitt in Inter­na­tional Rela­tions from Oxford Uni­ver­sity as a Rhodes Scholar in 2004. Wes was a para­trooper and Cap­tain in the United States Army, serv­ing a com­bat tour of duty in Afghanistan with the elite 1st Brigade of the 82nd Air­borne Divi­sion in 2005–2006. Wes spear­headed the Amer­i­can strate­gic sup­port plan for the Afghan Rec­on­cil­i­a­tion Pro­gram that unites for­mer insur­gents with the new Afghan Gov­ern­ment. He is rec­og­nized as an author­ity on the rise and ram­i­fi­ca­tions of rad­i­cal Islamism in the West­ern Hemi­sphere. A White House Fel­low from 2006–2007, Wes served as a Spe­cial Assis­tant to Sec­re­tary of State Con­doleezza Rice. Fol­low­ing his time at the White House, Wes became an invest­ment pro­fes­sional in New York at Cit­i­group, focus­ing on global tech­nol­ogy and alter­na­tive invest­ments. In 2009 he was selected as an Asia Soci­ety Fel­low. Moore was named one of Ebony magazine’s “Top 30 Lead­ers Under 30” for 2007 and Crain’s New York Busi­ness’ “40 Under 40 Ris­ing Stars” in 2009. Wes is pas­sion­ate about sup­port­ing U.S. vet­er­ans and exam­in­ing the roles edu­ca­tion, men­tor­ing and pub­lic ser­vice play in the lives of Amer­i­can youth.

Education Sessions

Steve Deist is a Partner with the Indian River Consulting Group, an experienced-based firm that focuses exclusively on distribution channels. He has over 20 years of experience working for hundreds of distributor, manufacturer and private equity clients in dozens of lines of trade. He is a highly rated speaker, a permanent University of Industrial Distribution faculty member and a distribution company board director. Steve has extensive knowledge of NAED’s membership and the electrical industry in general. This includes: over 30 consulting projects with NAED members in the past 10 years in areas including strategy, marketing, sales, compensation, operations and technology; numerous marketing channel projects for top tier electrical equipment manufacturers; and serving as lead researcher and writer roles for NAED’s 2007 study “Emerging Trends and Traps in Residential Construction.”

Dan Goldberg is a shareholder, the Head of the Litigation Department, and manages the Construction Practice Group at Ruberto, Israel & Weiner in Boston. He teaches a number of courses on contract formation for Massachusetts Continuing Legal Education, and has taught about liens and bond for almost twenty years. He has represented national suppliers since 1990.

Jim Pancero has has been directly involved in "business-to-business" selling for over 40 years. Six of those years were spent successfully selling the largest computer systems for the Data Processing Division of the IBM Corporation. During Jim's prestigious IBM career he earned several awards including the coveted "Golden Circle" designation annually awarded to the top 5% of their international sales force. In 1982, Jim founded his advanced sales training and consulting company. Since then, Jim has conducted over 3,000 presentations or consulting days for 600 companies providing a career average of five events per client.

Bethany Sullivan, has provided strategic direction and marketing leadership to a variety of organizations in financial services, manufacturing, and distribution. She has firsthand success creating and applying innovative solutions that deliver bottom line results. A catalyst of strategic change, she continually asks, "What is impossible to do today, but if it could be done, would fundamentally change our industry for the better?" She has moderated panels and town hall meetings at various national and regional NAED conferences and published over 90 articles on strategic marketing.

Sue Smith is currently a Professor of Marketing Practice at the Whitman School of Management, Syracuse University. Her focus is teaching Innovation, New Business Development and Marketing fundamentals to MBA and undergraduate students. For many years as VP of Marketing, she led the marketing team at Pass & Seymour/legrand in Syracuse, NY. While at Pass & Seymour, Sue had responsibility for Product Management, Channel Marketing, Sales and New Business Teams. She also participated actively on past Adventure planning committees. Most recently Sue was Vice President of Marketing for IRWIN Industrial Tools division of Newell Rubbermaid in Huntersville, NC. Sue earned her Bachelor’s degree at Cornell and her M.B.A. at Boston College.

Diane Thielfoldt partners with clients to create custom learning solutions that produce business results and support personal growth. She specializes in designing and developing training on the four-generation workforce, the changing workplace, leadership, and engagement. Prior to launching a thriving business Diane’s corporate career encompassed leadership roles with McGraw-Hill, TRW, Bausch & Lomb, and Xerox in sales, marketing, communications, and learning design, development, and delivery.