JUNE 13-16, 2024

Grand Geneva Resort | Lake Geneva, WI



Late Registration Fees Apply After May 13, 2024





The Lake Michigan Club is a great opportunity for education and networking with executives in the electrical distribution, manufacturing, and manufacturer reps in the Midwest Region.
Who Should Attend
Attendees are comprised of members of the electrical manufacturing and distribution industry in the Midwest Region. This event has a deep history and has been attended by both families and executives in the industry for 100 years.


Matt Mayberry
Author, Speaker, Thought Leader
Anthony Robles
NCAA Wrestling Champion, National Wrestling Hall of Fame Inductee
See more speakers +

Friday Night Dinner & Party

School Days Revisited: A Reunion to Remember

School’s out for the summer, but we’re taking you back to your alma mater for one more night of school spirit! Get ready to unleash your inner rebel and indulge in a night of nostalgia with a grown-up perspective. 

Dress to impress in your favorite school-inspired attire. Whether you're channeling your inner cheerleader, dusting off your letterman jacket, sporting a jersey or just wearing your favorite alma mater apparel, get creative and show off your back-to-school style!


(Sign up for these during the registration process.)


  • Spouse or Significant Other Registration
    Cost: $400
  • Children Registration
    Cost: $25 per child
  • Friday Afternoon Golf
    Friday, June 14, 2024, Tee times 12:00 PM
    Cost: $660 (price per foursome)
    New this year, golf for Friday will be handled through event registration. Please select this option for your foursome and Megan Baldwin with NAED will reach out to you to finalize your foursome. 
  • Friday Night Kids Program
    Drop your children off and enjoy a night out; dinner and entertainment included.
    Cost: $75 per child
  • Ladies 18 Hole Golf Outing
    Saturday, June 15, 2024, 12:30 PM
    Cost: $215
    Price includes BBQ lunch on Saturday
  • W. Kinander Memorial Golf Tournament
    Saturday, June 15, 2024, 12:30 PM
    Cost: $225
    Price includes BBQ lunch on Saturday
  • Saturday Night Dinner Children
    Select this option if you will have children attending the dinner on Saturday evening.
    Cost: $45 per child
  • Saturday Night Kids Program
    Drop your children off and enjoy a night out; dinner and entertainment included.
    Cost: $75 per child

Event Pricing


Regular Rate
Late Rate (after May 13) - $780


Regular Rate
Late Rate (after May 13) - $885


Regular Rate
Late Rate (after May 13) - $1,085

NOTE: Additional cost for spouse or significant other is $400


* To ensure you receive member pricing, log into your NAED account prior to registering.
If you don’t remember your credentials, please use the forgot password link available on the login page.


Grand Geneva Resort & Spa

7036 Grand Geneva Way at HWY 50 East and US 12
Lake Geneva, WI 53147

  • NOTE: The NAED room block is SOLD OUT.
    Please contact the hotel to book directly. 
  • The hotel rate is $239 per night plus tax
  • Check-in time: 4:00 pm
  • Check-out time: 11:00 am
  • Resort fee: $15.00 (discounted)
  • The cut-off for hotel reservations is May 13, 2024 however, rooms may run out prior to this date



Milwaukee to Grand Geneva is an hour drive and a 90-minute trip from Chicago. If using a GPS navigation system, MapQuest, or another online direction source, please use the following address: 7020 Grand Geneva Way. Upon arrival, continue past Timber Ridge Lodge & Waterpark and proceed to The Main Lodge at Grand Geneva, located on the right side of Grand Geneva.

Distance to nearest airports:
Milwaukee General Mitchell: 53 miles
Chicago O'Hare: 70 miles






Lake Geneva has an average high of 82° and low of 57° for the month of June.



Recommended attire is resort casual.

Upcoming NAED Events

For more information and future conferences, check out NAED's "All Events" page here and our "Events Calendar" here.

sponsorship opportunities

There are several levels of opportunities available for sponsorships of the event. Contact Megan Baldwin, Conference Manager, NAED for more information.