June 20-23, 2019 | Grand Geneva Resort | Lake Geneva, WIS | Early Bird May 30, 2019


The Lake Michigan Club is a community of electrical distributors, manufacturers, and manufacturer reps dedicated to educating our associates and providing new and expanded networking opportunities to further develop relationships within the industry - celebrating a strong history.
Who Should Attend
This is the ideal conference to connect with all electrical product trading partners in the Midwest. We recommend the following groups attend – upper and middle management, regional sales, operations, and branch managers from distributors, manufacturers, allied partners, and manufacturer reps.
View 2019 Attendees View Schedule

Event Pricing


Early bird price *
Regular Price*- $466

Manufacturers / Suppliers

Early bird price *
Regular Price*- $566


Early bird price *
Regular Price*- $766
Cancellations received in writing at NAED prior to the conference, will be charged a processing fee of $100 per registrant cancelled.
Email cancellations to NAED Conference Dept. at

NO SHOWS (registrants who do not attend the conference and have not cancelled) WILL NOT RECEIVE A REFUND.
NAED cannot transfer funds from one conference to another.


Sponsorship Opportunities

Show your support for the Lake Michigan Club, and the industry, by becoming a sponsor. Your company's name will be prominently displayed during the course of the conference. Don't delay - limited sponsorships are available. 

Become a Sponsor



MichaelLombardiHeadshot_web-1Michael Lombardi

The Cultural ROMPS 

Leadership has a robust effect on the culture of any organization. These tools for effective leadership will enable you to experience greater success in the workplace and in life. Michael Lombardi is a former General Manager and three-time Super Bowl-winning executive, after thirty years working for the New England Patriots, San Francisco 49ers, the Oakland Raiders, and the Cleveland Browns. He has a top-ten sports podcast, GM Street, is on the Ringer podcast network. He has more than three decades of experience in professional football, as a coach, executive, and media analyst.

Saturday Featured Speaker

Thomas-AAronAaron Thomas

Overcoming Adversity

Holding true to what you believe is important in life and it will be tested in the most difficult situations. How will you react when life surprises you with adversity? Life presents you with opportunities in both good and bad situations but how an individual respond to those opportunities are crucial. Aaron will challenge you to look at your life, your family, and your job to see if you are maximizing the circumstances you are presented with.


Grand Geneva Resort & Spa

7036 Grand Geneva Way at HWY 50 East and US 12
Lake Geneva, WI 53147

  • Reservations must be guaranteed with a major credit card.
  • The hotel rate is $214 per night plus tax.
  • Resort fee is $12 per day.
  • Rooms will be assigned on first come, first served basis.
  • The cut-off for hotel reservations is May 30; however, rooms may run out prior to this date.

Cancellation policies




Milwaukee to Grand Geneva in an hour drive and a 90-minute trip from Chicago. If using a GPS navigation system, MapQuest, or other online direction source, please use the following address: 7020 Grand Geneva Way. Upon arrival, continue past Timber Ridge Lodge & Waterpark and proceed to The Main Lodge at Grand Geneva, located on the right side of Grand Geneva



  • Valet parking available with hotel stay.



Lake Geneva has an average high of 82° and low of 57° for late June.



Recommended attire  is golf/resort casual. Cowboy attire to compliment the Friday night dinner theme – Country Thunder. 


Event Cancellation Policy:

  • Cancellations received in writing at NAED prior to the conference will be charged a processing fee of $100 per registrant cancelled.
  • NO SHOWS (registrants who do not attend the conference and have not cancelled) WILL NOT RECEIVE A REFUND.
  • Email cancellations to

Lodging Cancellation Policy:

  • 72 hours prior to arrival there is no cancellation charge.