June 10-13, 2021 | Grand Geneva Resort | Lake Geneva, Wisconsin


Registration information coming soon


The Lake Michigan Club is a community of electrical distributors, manufacturers, and manufacturer reps dedicated to educating our associates and providing new and expanded networking opportunities to further develop relationships within the industry - celebrating a strong history.
Who Should Attend
This is the ideal conference to connect with all electrical product trading partners in the Midwest. We recommend the following groups attend – upper and middle management, regional sales, operations, and branch managers from distributors, manufacturers, allied partners, and manufacturer reps.
View 2019 Attendees


Grand Geneva Resort & Spa

7036 Grand Geneva Way at HWY 50 East and US 12
Lake Geneva, WI 53147

  • Reservations must be guaranteed with a major credit card.
  • The hotel rate is $225 per night plus tax.
  • Rooms will be assigned on first come, first served basis.
  • The cut-off for hotel reservations is May 19, 2021; however, rooms may run out prior to this date.

Cancellation policies




Milwaukee to Grand Geneva in an hour drive and a 90-minute trip from Chicago. If using a GPS navigation system, MapQuest, or other online direction source, please use the following address: 7020 Grand Geneva Way. Upon arrival, continue past Timber Ridge Lodge & Waterpark and proceed to The Main Lodge at Grand Geneva, located on the right side of Grand Geneva


Event Cancellation Policy:

  • Cancellations received in writing at NAED prior to the conference will be charged a processing fee of $100 per registrant cancelled.
  • NO SHOWS (registrants who do not attend the conference and have not cancelled) WILL NOT RECEIVE A REFUND.
  • Email cancellations to

Lodging Cancellation Policy:

  • 72 hours prior to arrival there is no cancellation charge.